Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Chapter 5: Salesforce Ecosystem – Building a Complete Solution

Service Cloud, B2C Commerce, and Marketing Cloud are the three pillars of a successful B2C solution on Salesforce. That being said, there's a whole lot more involved in successful direct-to-consumer selling than that!

This chapter covers some of the many Salesforce products that can complement the core solution. While it's certainly not necessary to build your entire B2C solution on Salesforce products, there are often advantages to using Salesforce products where possible. For example, you don't have to use Salesforce Order Management (OM) for order processing, but if you do, your B2C Commerce orders will automatically be sent to OM when they're ready for exporting on the storefront, saving you potentially significant integration effort.

Many of the products mentioned in this chapter, such as MuleSoft and Tableau, are built on completely different technology platforms than any of the products...