Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

What is the Content Studio?

At a very basic level, the content studio is like a folder inside Mailchimp where you can save images, documents, and other assets you intend to use in campaigns, ads, and forms of automation throughout the app. The neat thing about the content studio is that if you connect an Instagram business account or you choose to create a store, you will also have those images available to you in the content studio.

By default, the Content studio is broken down into subsections inside the feature:

  • Creative Assistant
  • My Files
  • Products
  • Giphy
  • Instagram
  • My Logo

The great thing about having all of these assets and files in one centralized place within the Mailchimp platform is that you can begin to play around with and tangibly see how your visual and aesthetic choices play together. This is a very concrete way to visualize your brand and how others in your audience will experience your aesthetic choices.

We’ll touch on these...