Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


In this chapter, we reviewed a really neat tool and family of features that helps us get a single look at our current brand and also equips us to think about evolving that brand into something more mature than it may currently be. The Content Studio, as it’s the home of our images and styles, is really quite powerful because it provides us with the ability to edit our brand in one place and make it consistent across all of our channels. Additionally, we took a look at how information and assets come to be in the content studio and how we can personally edit or adjust them to best suit us. And ideally, we now have a notion of how to upload our logo and build a brand around it.

Next, we’ll take a look at leveraging some of these content pieces to design a template and a campaign. We’ll dig into all of the tools available to us in Campaign Builders and how we can customize the templates provided by Mailchimp to best suit our business.