Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.


A/B testing 22, 63, 167-169

account management 18, 19

Account Overview page, Settings drop-down menu

Details section 20, 21

actions 178, 188

activities, for engaging with integration

field mapping 250

lead creation 250

permission settings 251

sync settings 251

audience/contact activity 181, 182

audiences 25

building, with form and survey integrations 234-238

combining 41-44

exporting 44

importing 44

setting up 25, 26

audience settings page

Campaign defaults 29, 30

Form settings 28, 29

New subscriber notifications 30, 31

automations 64, 178, 179


branching logic 185

brick and mortar 8

bricks and mortar, to digital presence scenario

background 267

goals and vision for growth 267

Mailchimp usage 268

type 267...