Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Setting Up a Mailchimp E-Commerce Store

If you’re a brick-and-mortar store, the last 3 years during the pandemic probably required you to get creative quickly with how you kept in touch with your customers and, especially, how you sold products to your customers. Even now, with our habits changing again and people trying to find their own semblance of normality, businesses are still learning this lesson and trying to increase the number of ways they keep their products available and at the forefront of their audience’s consciousness.

This is where a platform that gives you the ability to not just display your products but also make a sale can come in handy. This chapter and the next will focus on these concepts. If you’re a business without a method of selling products digitally and you already use Mailchimp or are considering it, you can start in this chapter on Mailchimp stores. If you already use a specific e-commerce platform, you can check out the next...