Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Service-based business model

Service-based businesses are ones where the entrepreneur may offer an intangible product, such as consultations, and we’re going to review what channels and strategies might be most helpful to them.

Type of business

This business is a consultation business. It provides services such as consultation and creates digital content related to digital marketing for its clients.

Background of the business

This business is as follows:

  • Age: 10 years
  • How have they sold up to this point?: As a digital content creator, it predominantly sells intangible services in the form of affiliate marketing services through its social media and email campaigns. It sells courses through its website, and it sells consultation services to those looking to break into the same field. As with most digital content creators, varied income and marketing streams are key to their sustainability.
  • Digital presence?: Prior to leveraging Mailchimp, it had a...