Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

Creating a form on a landing page

If matching your brand is a big priority and you don’t have an existing website or much of an online presence outside of maybe a few social media accounts, you might want to use a builder in which you can more easily add images and maybe even hero images to land on a more robust look.

In Chapter 9, we’ll dive deeper into setting up a domain and establishing a website with multiple pages if you would like, but in this section, we will specifically focus on creating a single page you can promote at which people can sign up to be part of your audience. Landing pages are really ideal for things such as hosting a signup form – or let’s say your business is partnering up for a giveaway with another company and you’d like to create a joint landing page where people can join to take part. Landing pages are ideal because they’re quick to set up and can be published and taken down fairly easily, so using them to achieve...