Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


This chapter was really about how we can apply what we learned about segmenting tools in the previous chapter – not just to help us engage contacts but to also manage our business or organization internally to ensure we’re making the best use of the platform and the tools it equips us with. All businesses require some amount of balance between external expenditure and revenue generation, and this is your first step toward automating that balance.

In this chapter, we learned more information about the nuances between different types of inactive contact statuses and what they could mean for your account. We also worked on how to develop an understanding to determine a definition of inactivity that best works for your marketing strategy, and how to leverage this definition as you gain more insights into your audiences. Having developed that, we learned about the nuances between archiving, unsubscribing, and deleting, and why in some cases one option might be more...