Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Individual features and channels nested under Content Studio

Creative Assistant

We’ll likely spend the bulk of our time in this section. The nice part of this tool is that, although it’s currently in beta, it will provide you with the opportunity to pre-identify things such as your logo, which will be shared with the My logo section for you. Creative Assistant is a tool within the application that will pull things such as fonts, colors, images, and logos from a website and puts them together into a neat, consolidated collection for you.

To hop into Creative Assistant, you would do the following:

  1. Select the Content studio menu option in the left-hand navigation panel.
  2. Click on Creative Assistant from the menu that opens in the left-hand navigation panel.

Creative Assistant can pull information for you from a pre-existing website if you have one. Alternatively, it can be a Mailchimp landing page if you set one up by following the previous chapter...