Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

The purpose behind using a central versus various list

Should you already have multiple lists, that’s okay. In Chapter 3, there will be an entire section dedicated to combining lists and the pros and cons of those actions. However, before we move on to that, I’d like to talk about the purpose of having a different strategy at the outset of your account. The ideal situation would be to combine them into one primary list and utilize features such as segments, tags, and groups to organize subscribers for specific sends.

One of the main reasons is that each list in the platform is viewed as completely distinct and is largely what billing is based on. For example, if you have the email address [email protected] listed as a subscriber in audience A and audience B, then that contact would count as two distinct contacts and be billed accordingly. But instead, if we have the address in a single, centralized list and use groups or tags to indicate they’re in Group A...