Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Strategies for Automating Using the Customer Journey Builder

Mailchimp is a marketing automation platform. We’ve covered quite a bit thus far related to the marketing channel features available and even talked a bit about channels such as websites that can stand alone and represent your brand and products, and funnel visitors to your audience if you’d like. But to really tap into the power of automation with the platform, we’ll be looking at the Classic Automation and Customer Journey Builder features.

In this chapter, we will cover the following key topics:

  • The basics of automation and events
  • The types of automation, journeys, and their logic
  • Common use cases and recipes
  • Setting up a Classic Automation or the Customer Journey Builder

So let’s review some of the theory behind how these types of automation features function and what kind of events we should consider when considering leveraging them.