Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


In this chapter, you learned about how Mailchimp views a basic commerce feature set, how you can set up a Mailchimp store within the platform, and how having commerce data can help expand the data you have to work with and the automated touchpoints you can add to your marketing universe. Specifically, if you are someone with a limited digital footprint for your products or services, Mailchimp brings you an all-in-one platform to get those products online and in front of your audience.

Most importantly, and what we’ll continue to build on in the next chapter, we saw how having access to your e-commerce data on the same platform can really expand the dataset you have to work with, to better target your communications to your audiences and drive engagement. As we talked about in earlier chapters such as Chapter 4, when you understand your audience and can separate it into more targeted groups and segments of people, you can drive engagement and even revenue up as the...