Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

How do you take information from the results to better understand your audience?

As with any channel, you’ll have a report available to you with information such as opens and clicks. To access it, you would do the following:

  1. Click on Campaigns in the left navigation menu.
  2. Click on All Campaigns from the sub-menu.
  3. Click on the View Report button for the sent A/B Testing or Multivariate Testing email.

If you have gone through Chapter 10, the top of the report will look very familiar to you. You’ll have stats available such as the following:

  • Recipients total
  • Audience name
  • Open rate
  • Click rate
  • List average

Also, you’ll have some new stats, such as the following:

  • Percentage tested on
  • Variable tested
  • Recipients per combination
  • Winning metric

You can see a sample in Figure 11.5:

Figure 11.5 – A/B Testing report results

Figure 11.5 – A/B Testing report results

But what makes these reports different...