Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Hosted forms

If you’d like to get something quick and simple out the door with minimal manipulation required on your side, the hosted form is the perfect option to start with. In this builder, you’ll largely be manipulating the fields and colors and what the audience can see or not, depending on whether you configured any hidden fields in Chapter 3. Within Mailchimp, you have the option to create a hosted form per audience in an account. Again, because every audience within a single Mailchimp account is treated as completely separate from one another, this means that a single signup form will only connect to one single audience.

Navigating to the hosted form builder

When in your account, to get to your hosted form builder for a specific audience, from the main dashboard, do the following:

  1. Select the Audience menu option in the left-hand navigation panel.
  2. Click on Signup Forms.

This will then show you a menu of some of the form types that we’...