Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect


In this chapter, we created at least one consistent template and asked ourselves questions that would assist us in determining what kinds of content are relevant to our specific audience. That way, we can keep some specific elements consistent in our designs. Additionally, we learned how to leverage these templates and consistent pieces in a first campaign. We saw how the Campaign Editor builds on what the Template Editor offers us. These functions essentially build on top of one another, scaling in a way that empowers you to skill up with each step.

Throughout this chapter, perhaps most critically, we learned how to strategize for our audience and the considerations we want to make when designing and setting up our emails in such a way that considers the email services receiving the campaigns and the devices.

As these things can make a difference with respect to how our audience engages with the campaign, as important as the editor itself is, having a strategy for your...