Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Understanding the Difference between Groups, Tags, and Segments

In a world that is more interconnected now than ever before, with more options for content and an increasing number of screens to pay attention to, it becomes really critical to think about how to stay relevant to your audience. In the context of marketing, we only have a short time to make an impact as people skim their inboxes or their social media feeds. The more generic or bland your content is, the less likely you are to get engagement. This, of course, means that the more you understand why people engage with you and what they like about you or your product, the more specific and on-brand you can make your campaigns.

To that end, while we should always be mindful and respectful stewards of the data that people entrust us with, we should always think a bit about how we can target what we send out to people. This chapter is going to focus on what we mean when we say targeting.

We will cover the following main...