Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

Outreach Marketing with Templates and Campaigns

This topic is very likely the reason why you picked up this book. In the 90s and 2000s, it very much seemed like email might be a technological trend that would eventually give way to a different form of digital communication. While these other forms of digital communication have absolutely come about, email has only gotten more robust and become more integrated into our everyday lives. As a direct result of that, marketing automation platforms, such as Mailchimp, have become central to how we approach bulk email marketing in particular.

In this chapter, we’ll be looking specifically at two basic channels, very likely the exact ones that you initially came to Mailchimp for: Templates and Campaigns. These help to set the tone for your marketing. We’ll be looking at the relationship between these two channels. So, overall, we’ll be covering the following topics:

  • Templates and how to start them
  • Designing...