Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
Part 1:Introduction to Mailchimp
Part 2:Getting Set Up
Part 3:Basic Channels
Part 4:Refine and Automate
Part 5:Get Smarter and Connect

Templates and how to start them

This might surprise you, but I think if used right, templates are a big deal and could be as useful as campaigns, if you’re the type of person who prefers to put in some extra work upfront to reduce effort later. So, in this section, we’ll cover a couple of things, such as what specifically a template in the Mailchimp platform is, the editor itself, how to choose a template base, and what to do with the template once you’ve made your choice.

What is a Template?

I really love templates: both the ones that you can select in the application that are sort of predesigned, but also just conceptually. I think templates can be really powerful. If you’re looking at marketing with a longer lens, you should be looking at what steps you can take now that might make things easier in the long term. Ideally, you’d be thinking about the future of your business where you’re sharing marketing responsibilities with another...