Book Image

Marketing Automation with Mailchimp

By : Margarita J. Caraballo
Book Image

Marketing Automation with Mailchimp

By: Margarita J. Caraballo

Overview of this book

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity. You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work. By the end of this book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
Table of Contents (25 chapters)
1
Part 1:Introduction to Mailchimp
3
Part 2:Getting Set Up
8
Part 3:Basic Channels
13
Part 4:Refine and Automate
18
Part 5:Get Smarter and Connect

CRM and Connectivity Integrations

Up to this point, we’ve covered two really big categories of integrations you may need: e-commerce integrations and form or survey integrations. In this chapter, I’d like to tackle the next big category of integration people use most commonly: integrations to connect your existing customer relationship management system (referred to as a CRM from this point onward) with your Mailchimp account and general connectivity integrations. Central to your Mailchimp account, and digital marketing more broadly, is how you leverage and access your data. If you have already used a CRM, you should know that better than those who may just be starting their marketing journey.

In this chapter, we’ll be going over the following topics:

  • Popular CRM and connectivity integrations and why to connect them
  • What the various integration paths are and how to find and use them
  • Understanding where data is present when syncing is initiated...